Some common questions we get related to ranking in Google Search Engine Results:
- How do I get to number one Google Search results?
- How do I get my website on the first page of Google?
- How I get to page on the first page of Google Images?
- How do you use AdWords and Keyword Planner to improve SEO?
What is AdWords and how does it work?
AdWords is a Google advertising platform that allows businesses to create ads that appear on Google search results pages and other Google-affiliated websites.
AdWords ads are auction-based, meaning businesses bid on keywords that they believe potential customers are searching for. When a user searches for a keyword that a business has bid on, that business’ ad may appear on the search results page. If the user clicks on the ad, the business pays Google a certain amount of money, based on their bid.
However one of the great benefits of using this tool is it provides extremely useful keywords information that you can use to boost your organic search results for free!
So can we use AdWords to get free insights into what keywords we should use for our website?
Yes absolutely, that’s exactly what we are going to!
What is keyword planner and how does it help with ranking?
Keyword Planner is a free Google Ads tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform.
- See a list of potential keywords that your competitor is ranking for
- Find potential key word ranking benefits for your website
- Find keywords with that are not too difficult to rank for
- Blending those keywords into your high quality content to maximise organic traffic
How to use AdWords and keyword planner to rank page 1 of Google?
- Go to the AdWords website and sign in.
- Click on the Tools and Analysis tab and then select Keyword Planner from the drop-down menu.
- Enter a keyword (seed) into the “Your product or service” field and click Get ideas.
- AdWords will generate a list of related keywords. Select the ones that are most relevant to your business
- Use the Keyword Planner to get ideas for new keywords to target.
How to make sense of the Keyword Ideas
You will see a list of keyword ideas, as well as the following data for each keyword:
- Average monthly searches Competition
- Ad impression share Top of page bid (low range)
- Top of page bid (high range)
First, take a look at the average monthly searches. This gives you an idea of how popular the keyword is.
Next, look at the competition. This tells you how difficult it would be to rank for the keyword. If you see a low competition and high monthly searches, that’s a good keyword to target.
Finally, take a look at the ad impression share. This tells you what percent of the time your ad will be shown when people search for the keyword. If you see a high ad impression share, that means your website is more likely to be shown.
Now that you know how to use the Keyword Ideas section of Google Keyword Planner, you can start research keywords for your business.
Examples of Good Keyword Combinations
Lets say you ran a web design agency, “websites” or “web design” will be hard for a new website to rank for so creating keyword combinations is highly effective.
- Bespoke Websites
- Custom Websites
- Unique Websites
- One-of-a-kind Websites
- Handcrafted Websites
- Made-to-order Websites
Locational specific keywords:
- Bespoke Websites Stourbridge
- Custom Websites West Midlands
- Unique Websites United Kingdom
- One-of-a-kind Websites Dudley
- Handcrafted Websites Stourbridge
- Made-to-order Websites West Midlands
Blending your keywords into your high quality content
High quality website content is well-written, accurate, and informative. It is also original and engaging. Low quality website content, on the other hand, is poorly written, full of errors, and lacks any real information.
Your target keywords should be used throughout your web content, including in the title, in the body, and in the keywords section. However, you should never stuff your keywords into your content. This will not only make your content less readable, but it will also hurt your SEO. Instead, focus on using your keywords naturally throughout your content.
“Bespoke websites from Stourbridge are the perfect way to showcase your business online. With years of experience in web design and development, our team will work closely with you to create a website that is not only visually stunning, but also optimised for search engine ranking.“
Example of natural keyword blending into content
Don’t forget about keywords in image content!
There are several reasons why it’s a good idea to include images in your blog, both for SEO and readability reasons.
First, images can help break up large blocks of text, making your content more visually appealing and easier to read.
Additionally, well-chosen images can help illustrate your points and make your content more memorable.
Another important bonus of including images in your blog can help attract more readers and boost your SEO by increasing your page views and generating more social media shares.
Getting ranked your content ranked in Google
Once you begin publishing high-quality content that is relevant to your niche, using relevant keywords throughout your post, and promoting your content through social media and other channels. You should
- Make sure your blog, web page or other content is linked on your website
- Make sure you have created a sitemap and submitted it to Google Search Console, this will speed up the process of initial ranking
- Make sure you share your article NATURUALLY on social media as this helps ranking!
- Read our article on SEO tricks for more in depth look on ranking, ensuring you have made sure to combat the SEO basics.
Assuming your content is well written, useful to the user (ie a truly informative blog post or video on your subject of expertise) & mixed with your content keywords, you should already have a massive advantage.
Remember SEO is an ongoing process & created in consistent high quality content is the only way to ensure as many of your content pieces and website itself ranks number one for your chosen keywords!
